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El Azteca Rebrand

New El Azteca logo

El Azteca is a small, family owned Mexican restaurant with several locations in the Atlanta area. I rebranded the chain to add more life to their restaurant and make it more inviting, all while maintaining elements of traditional Mexican culture. The new logo features an abstracted version of the double headed serpent, a prominent figure in Aztec history.

El Azteca brand pattern
El Azteca logo color variations
El Azteca black and white logo variations
El Azteca website update
El Azteca menu update
El Azteca menus, margarita, to go bag and container
Along with the rebrand came two mini campaigns, one to launch a new house margarita and a second to launch a house tequila. El Azteca is known for their margaritas currently, so the next step to get more customers in for that is to brand their best sellers. When done correctly, owning the entire production line of their most popular product will ultimately make more money for the restaurant as well.
El Azteca margarita cans
El Azteca margarita bus stop ad
El Azteca Margarita social media stories
El Azteca tequila bottle versions
El Azteca tequila advertising posters
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