Dillon the Designer – MARTA Bus Shelter Redesign

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MARTA x SCADpro

MARTA collaborated with SCADpro to redesign their bus shelters, where I acted as project manager and lead UX designer. From this ask, my team created a series of 3 different bus shelters styles with different models of each, various style packages for each shelter, a holistic way-finding system in both public and private spaces, and a site to market the new shelters and empower communities to customize their own shelters. As project manager and lead UX designer, I led a team of 5 UX/UI designers and 9 other designers, developed and oversaw the scope of work, and designed the wayfinding systems and consumer website.

The holistic way-finding space features a public facing touchscreen built into each shelter and a private facing app. The public facing touchscreen replaces the current print materials MARTA supplies riders and lets them plan their trips. The private facing app also lets riders plan their rides, but features more private activities such as favoriting trips for later dates and uploading money to their breeze passes.

The new MARTA website is designed to now serve as the primary touchpoint between consumers and MARTA. This new site markets and advertises the new shelters, but also empowers communities and consumers to customize shelters to best fit their needs, both functionally and aesthetically.

As a project manager, a lot of responsibility regarding the timing of the project fell on my shoulders. I was required to make sure everyone knew what they had to do, and when they had to do it. This is where Gantt charts came in handy. I created a Gantt chart for the overarching project, breaking down each individual's responsibilities, as well as a Gantt chart specific for the UX team.

The various bus shelters designed allow for different functions within each shelter, so communities can decide which functions work best for them and implement that shelter into their community. The style packages create aesthetic customizability, so communities are able to choose which shelters works best for them both functionally and aesthetically.