Sony is a company who has not made any major changes to branding since 1957, and their current logo has been used since 1973. Sony also has several SBU's under their main brand, however none of them have cohesive branding. To reunite Sony brands, I have created a branding system to create unity throughout the brand.
The idea that Sony's new mark would have to be applied to several very different industries is one that resonated heavily with me. Due to Sony's size, the logo needed to have multiple layouts for use in different aspects. Sony is also a progressive company, meaning the new mark would need to appear very modern and be able to stand the test of time.
